January 22, 2021

Admissions & Marketing Subcommittee Minutes

Committee Members Present:

  • Karen Clark
  • Lisa Elliott
  • Jen Norman
  • Frank Graves
  • Aranza Torres
  • Dustie Hamilton
  • Amanda Straten
  • Annette Scott
  • Stephanie Maultsby
  • Becky Parker
  • Londa Carriveau

Committee Members Absent:

  • Shawn Trochim

Agenda Topics:

  • Karen & Lisa updated committee on initiatives and projects since last meeting in November:
    • Reskilling Funds Grant
    • Highlander Restart Program
    • ExpressPath programs
  • Reviewed and discussed the current Marketing Plan
    • Admissions & MARCOM collaboration is important to stay consistent with our messaging.
  • Possible Recommendation: Find out if local ISD partners have parent outreach programs we could present information or send information home with children for the parents
  • When MARCOM met with individual programs/departments, that was helpful. (We might consider doing this again. Possibly by Zoom.)
  • We might consider partnering more with TSTC.
  • Research new target audiences like nontraditional students or large companies locally (B&I partners).
  • Faculty & Staff Engagement (If we are all marketers for the college, we should help them engage more and give them tools that will help.)
    • This might help with a more unified message.
    • Act as great motivators for prospective students.
    • Increase enrollment
    • Empower our own people who already love MCC.
    • We need to help faculty & staff connect the dots for prospective students.
  • Possible Recommendation:
    • Goal: Harness the potential of re-engaging faculty and staff in communicating our message and telling our story to the community.
    • Teach them how to engage more with social media and overall.
    • Hold retreat (maybe MCC Ambassadors) and then scale it to different levels of engagement.
    • We might brand this campaign with the current McLennan Together logo.
    • Give specific ways for them to communicate our message.
    • Might ask faculty & staff about ideas on events or points of contact in the community where we can promote more.
    • Find good way to communicate the initiatives we have and what they are about.
      • Possibly purchase an Intranet that can be customized for each individual employee

 Action Items and Timelines:

  • Continue with discussion on current Admissions & Recruiting plan
  • Discuss at least one recommendation for Steering committee by March 2021